I illustrated these characters to represent the different personalities and identities that make up the world of Case-e. Each figure embodies a distinct type of individuality, using fashion, attitude, and visual storytelling to reflect the idea that personal style should feel expressive, playful, and entirely your own.

The first character is a high-fashion model confidently showing off both her outfit and her Case-e phone case. Next is a ballet dancer wearing a shining crown, celebrating the beauty of moving through life with confidence and grace. The angel character explores the idea that “goodness” can look different for everyone, while the party girl captures the carefree energy of summers spent at the Jersey Shore. The skeleton playfully references the “deadhead” stereotype alongside a leaf-print case — a reminder that everyone expresses themselves differently. Lastly, the NYC fashion girl, with pink hair and oversized hoops, represents the bold, trend-driven spirit at the core of the brand.

The butter yellow background was intentionally chosen because these illustrations were originally created for a Case-e email campaign, where the same soft yellow tone was used throughout the design. I loved how the color added warmth and tied the characters together in a playful, cohesive way.