Branding Concepts

“Brat Summer”:

Brat Summer was such a period of time in pop-culture and it was very inspiring to me. Sleezy, indie pop music had come back from the 2000’s and everyone had seemed to rejoice in its presence. To me, Brat Summer was about focusing on having fun and letting loose- something that had been glorified throughout the recent covid pandemic. To materialize the distinctive message of Brat Summer I came up with merchandise ideas.

T-shirts that say “I survived brat summer and all I got was this lousy t-shirt, “I love brat”, brat summer temporary tattoos, hats, bikinis, stickers, towels, and more.