Characters
I illustrated these characters to show the individuals that showcase the individuality of ‘Case-e’ the brand. Each creature has their own identity to them, showcasing their own unique personality through their visuals.
The first character is a fashion supermodel, showing off her high-fashion outfit alongside a Case-e phone case. The next is a ballet dancer, dancing proudly with a shiny crown on her head as she is celebrating dancing through life. The angel is a unique character, showing that the ‘goodness’ of someone can look different for each person. The next is the party girl, spending her summers at the Jersey Shore. The skeleton is poking fun at the ‘dead head’ stereotype alongside a leaf case (to each their own, of course) and lastly it is the NYC fashion fun girl, with pink hair , shiny good hoops, and of course the most fashionable phone case on the market!
I created more sketches for “Case-e” to emphasize the person behind the brand. These sketches came from my personal drawings and were scanned onto the website. I sketched the girl holding the cell-phone as someone who the brand would want to represent them- she has on a quirky, fashionable outfit and is happy to show it off.
This is a sketch I made of myself in my room - my favorite place to create.